About us
A family united by one shared passion: the bike.
We're a family of riders, not a rental counter. We know these roads and these bikes inside out — and we set up everyone who rolls in to get the most out of them.
Our story
It all began with a bike — and a will to push past every limit.
It all began with a disciplined triathlete who, since the age of 13, saw the bicycle as the perfect ally to push beyond his limits.
Between training sessions, races and long conversations, the idea was born — not just to ride bikes, but to create our own.
I wanted to design a brand that brought together performance, innovation and a true love for cycling. For that I needed the perfect environment — one I began building in the last quarter of my productive life.
I reunited my family, got their blessing, left behind my suit and tie as a financial advisor and, in a small garage with more enthusiasm than resources, began to shape our family's new dream. Surrounded by simple tools, paper sketches and countless hours of work, the first bicycles were born.
Today that garage is part of our story — a reminder that great projects begin with small but determined steps. Our family goal remains the same: to offer bicycles that inspire those who, like us, find in every pedal stroke a way to live with intensity, freedom and passion.
- Since age 13
- A disciplined triathlete who saw the bike as the perfect ally.
- A small garage
- More enthusiasm than resources — where the first bikes were born.
- One family
- A shared dream, shaped by countless hours of work.
The athlete behind the shop
Before there was a shop, there was a start line.
Carlos González Bonet has lived and breathed triathlon since his teens — a discipline that took him around the world and became a lifestyle he still applies to every area of his life. Years of competing, and of understanding first-hand what the most demanding riders need, gave him the technical eye and exacting standards this shop is built on.
Carlos didn't come to cycling from behind a counter — he came from the water, the saddle and the run. Years of triathlon taught him that races aren't won by the strongest legs alone, but by the rider whose equipment is dialled to the last millimetre.
That obsession with marginal gains is exactly what every bike we hand over is held to. When your fit, your tyres and your gearing are set by someone who has chased their own finish lines, you feel it on the very first climb.
- Open water
- Swim starts in sun and chop alike
- Road & TT
- Thousands of competitive kilometres
- Podiums
- From local series to IRONMAN finish lines
Our values
We are family.
More than a business — a family bound by a shared way of life.
- Life Philosophy
- Passion
- Commitment
- Warm Connections
- Sports Spirit
- Community
- Sustainability & Respect
Our mission
Redefining premium cycling in Mallorca.
A high-performance fleet, dialled in bike by bike for the rider in front of us. No upsells, no fuss — just the right bike, ready to ride.
Made for you
Every cyclist is unique. So is every build.
We understand that no two riders are the same — and you're at the centre of how we work. So we build for both the demanding competitor chasing performance and the leisure rider who just wants a peaceful spin through the scenery. We even craft exclusive, custom-made models made to your style and needs.
Tell us about your dream ride, and we'll make it real.
Meet Argenta, our house brandOur clients
Our riders come for more than a bike — they come for an experience, shaped by people who race, train and ride these roads themselves.
Ride with us
Check what's available and book in a couple of minutes — or message us and we'll help you plan it.